Marketing for Hypnotherapists
Attract More Clients & Build your Practice
“Course was very good value for money and full of great tips. Thank you!”
Next Date
25th March 2012
BOOK NOW
“Great day! Demystified on-line marketing and very practical solutions. Thanks!”
Venue
Jurys Inn, Central Croydon, South London (15 minutes by train from Victoria and London Bridge)
Overview
- Positioning yourself in the market. What makes you different to everyone else? Why should a client use you instead of your competitor?
- What are you offering? The 4 P’s of marketing: Product, Price, Place and Promotion. Understanding why this is crucial to marketing success. Developing your elevator pitch.
- Good and bad marketing – what works and what doesn’t for hypnotherapists
- Online marketing – cost-effective methods that work, plus how to advertise on search engines, using Local Search, writing articles, forums, reciprocal exchanges. Using social media marketing (Twitter, Facebook, YouTube, LinkedIn)
- Your website – how to increase new clients without spending a fortune, designing your website as a sales tool, making your website search engine friendly, what not to do.
- PR – using your local press and radio, online PR, personal branding
- Action Plan – creating your own marketing action plan
(NB: We are constantly researching and improving our material. Hence, course content may be subject to change at the discretion of the college without prior notice. This information is provided as a typical example only.)
Trainer
Gary Baker has been involved in business marketing and PR for over 10 years, during which time he has been responsible for the management and marketing of a number of businesses, as well as building his own successful psychotherapy practice. His vast experience in online marketing in particular, combined with his understanding of the unique difficulties hypnotherapists and psychotherapists face in building their practice and client base, enables him to design marketing strategies that work in this often difficult industry.
“A knowledgable and enthusiastic trainer who was able to give a good overview of marketing within a therapeutic context″
Entry Requirements
This course is open to both qualified and trainee hypnotherapists. This course also forms a module of the Diploma in Cognitive-Behavioural Hypnotherapy.
Dates
25th March 2012
7th September 2012
8th February 2013
Fees
£132.00
Booking your Place
Click here to book securely online, or call us free on 0800 195 9809. All major credit and debit cards accepted.
Relevant Blog Articles on this Website
- How to earn a living as a hypnotherapist December 29, 2010This brief article for the New Year provides some hints and tips for those starting up in practice for the first time as hypnotherapists. You might find it useful even if you're already in practice but trying to attract more clients. Continue reading → […]UK College of Hypnosis & Hypnotherapy
- UK’s Largest Hypnotherapy Forum Returns! June 8, 2010Announcing the return of the Hypnosis & Hypnotherapy UK email discussion forum on Yahoogroups, one of the oldest and most popular hypnotherapy groups on the internet. Continue reading → […]UK College of Hypnosis & Hypnotherapy
- Advertising Smoking Cessation Hypnotherapy November 11, 2009This is an article from 2007 which describes certain rules relating to advertising hypnotherapy for smoking cessation and provides an example of advertising copy approved by the Advertising Standards Authority. Continue reading → […]UK College of Hypnosis & Hypnotherapy
I have had great dificulty with the preperation of my web site during the past year and have spent a great deal of money in doing so. I need some professional advice immediatly and wondered if you are able to advise me. I am considering to course in February.
Regards
Kath White
Hi Kathleen,
The College don’t really give advice on therapists’ websites. If you come on the marketing course, the trainer will probably be able to give you some help. However, I’ve had a quick look at your site. I’ll email you personally with some comments.
Regards,
Donald Robertson
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